Warning: Sears Holdings (SHLD) Breaking Down as Vice Chairman Alan Lacy Leaves with $50 Million (Technorati) Technorati | (Del.icio.us) Del.icio.us | (Digg) Digg | (Blinklist) Blinklist | (Comment) Comments (0)

Sears Holding has long been a stock that Jim Cramer from TheStreet.com has recommended. Over the past couple months it had done very well despite the overall market weakness. Like I have mentioned many times before in the past, knowing when to buy is only half the battle. Knowing when to sell is the other half. Well today is that day for Sears Holding. All signs point to sell here, including the volume increase indicating strong selling pressure here - enough to move it through two levels of support. There is a big gap that needs to be filled and I believe the stock will fill that gap no problem over the next week or two here. I hope the stock can then hold the 200 DMA or we could see even lower lows.

Additional selling pressure seems to be coming from the announcement that vice chairman Alan Lacy will end his tenure at the company. This will be his last month with Sears Corp and will take a nice exit package reportedly valued at more than $50 million.

Sears Holdings Corp. said late Tuesday that Lacy, the vice chairman of the company, will leave the retail conglomerate on July 29. He also will give up his seats on the boards of both Sears Holdings and Sears Canada.

If you are looking to make a quick dollar here, then consider shorting this. I think the stock will have no problem pulling back to its 200 DMA. The Services/Retail/Department & Discount sector has not seen a strong flow of institutional money as of late either. All things said, I think this is a good time to take a chance on shorting Sears Corp. Sorry Cramer.

UPDATE (July 18, 2006): SHLD Gap Filled

Since my initial post on Sears Holding, the gap I pointed out has filled in nicely. Now is a good time to set your stop above the price and let this prospective continue to fall to the support level I indicated or even the 200 DMA should the initial resistance fail to hold. Enjoy your profits :-)

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